The ‘Look Good, Feel Better’ program has announced new partnerships for October, which is Breast Cancer Awareness month. ‘Look Good, Feel Better’ is the only free, global program dedicated to boosting cancer patients’ self-esteem and confidence through lessons on addressing the appearance-related side effects of cancer treatment.

Beauty companies are supporting the program in different ways. For instance, Philosophy launched a new gift set, ‘Graceful Journey,’ and 100% of the net proceeds will benefit the program, via the Personal Care Products Foundation. The other participating companies include: Colomer USA, Dior, Elizabeth Arden, Institut Esthederm, Lash Control, Leading Lady, Mama Mio, NuFace, Philosophy, Revlon, Sexy Hair and Skin Authority.

“Hundreds of thousands of women in the U.S. will be diagnosed with breast cancer this year, many of whom will not only face the physical effects of the disease itself, but also the psychological toll of treatment and recovery,” said Louanne Roark, executive director of the Personal Care Products Council Foundation and Look Good Feel Better.

Roark continues, “Changes in appearance, from complexion and skin sensitivity to hair loss or mastectomy, can be devastating to a woman with cancer. Look Good Feel Better helps improve morale and gives women with all forms of cancer back some control, confidence and hope during a very difficult time.”